Tokyo Europe · Life Sciences · Medical Devices · Cosmetics

Ikrame
Bailly

イクラム・バイリ

International Business Development · Global Market Expansion · Japan & EMEA · Strategic Partnerships & Growth

I help brands and manufacturers grow across Japan, Europe and APAC — through distribution, market entry and partnerships.

Ikrame Bailly
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Profile

Bilingual business developer opening and growing markets across Japan and Europe — in life sciences, medical devices, pharma and cosmetics.

Eight-plus years in international business development, including roughly five years on the ground in Japan (Tokyo and Fukuoka). I specialise in distribution, channel development and new market entry: selecting, adapting and launching products for new markets, managing and re-activating distributor networks, and structuring the partnerships that make growth stick.

I work comfortably across cultures and functions — merchandising, marketing and logistics — and steer with KPI analysis (Excel, PowerPoint, BI). Native French, fluent English, business-level Japanese.

Based in
Lyon, France
Open to
Relocation · Tokyo
Experience
8+ years
In Japan
~5 years
Sectors
Life Sciences · Devices · Cosmetics
Languages
FR · EN · JP · ES
Where I create growth

Sectors & Strengths

From medical devices and pharma to cosmetics — the common thread is opening markets and making distribution work.

i.

Life Sciences, Pharma & Medical Devices

Quantificare · Intertek

Distributor and channel management for medical and aesthetic devices across Japan, South Korea and Australia (Quantificare); collaboration with pharmaceutical and chemical laboratory teams in a life-sciences CRO (Intertek).

ii.

Cosmetics & Beauty

INFIX · Intertek

Developed and distributed cosmetics and aesthetic brand lines — including stem-cell skincare — for Japan’s beauty and clinic market (INFIX); partnered with leading French cosmetics houses (Intertek).

iii.

Distribution, Market Entry & Partnerships

Japan · Europe · APAC

Re-activated dormant distributor networks, opened new markets (US, Canada, UAE), and drove product launches, channel growth and strategic partnerships.

Career

Experience

2024 — Present
SAGASU
Business Development & Operations Manager · France · Early-stage international venture
  • Defined positioning, go-to-market and partnership strategy across Europe and Asia; ran the full cycle from outreach to negotiation, onboarding and follow-up in English.
  • Implemented CRM and commercial reporting; managed end-to-end operations.
Nov 2023 — Nov 2024
Intertek
Business Developer, Cosmetics & Medical Devices · Lyon, France · CRO
  • Built and managed relationships with leading French cosmetics brands, collaborating with their R&D and quality teams on cosmetic ingredient and product quality.
  • Managed and retained a strategic brand / client portfolio through visits, campaigns, trade shows and partnerships.
  • Opened a new international segment via targeted market analysis; pipeline > €200k.
Apr 2020 — Jan 2023
INFIX Inc.
Europe Region Manager · Tokyo, Japan · Cosmetics, beauty & aesthetic-device distributor
  • Developed and distributed cosmetics and aesthetic brand lines (incl. stem-cell skincare) to Japan’s beauty and aesthetic-clinic market — the company’s core customer base.
  • Led brand development for Japan — line selection, market adaptation, regulatory review, integration and launch — the equivalent of brand acquisition and distribution expansion.
  • Promoted to regional management within the first year.
  • +15% annual sales growth; expanded high-tech (stem-cell) cosmetics lines into US and UAE markets.
May 2019 — Apr 2020
Quantificare
Business Development, Asia Area Manager (VIE) · Tokyo, Japan · Aesthetic medical-device manufacturer
  • Managed and re-activated aesthetic-device distribution networks across Japan, South Korea and Australia.
  • Ran territory analysis and product demonstrations for physicians and clinics.
  • Restarted dormant Australia & South Korea markets; direct sales > €20k to Australian clinics.
Oct 2018 — Apr 2019
Inoue Trading Co., Ltd
Business Developer, Corporate Strategy · Fukuoka, Japan · Import / Export
  • Supported new-market development projects in coordination with trade teams.
Sep 2017 — Sep 2018
CMA-CGM
Area Manager, Asia-Africa Line · Marseille, France · Maritime transport
  • KPI monitoring, market analysis and corrective recommendations.
  • +15% KPI improvement through data-driven optimisation.
What I bring

Expertise

Distributor & Channel Management Distribution Expansion New Market Entry Negotiation & Partnerships Key Account Development Cross-functional Execution Go-to-Market Market Analysis & Segmentation KPI Analysis & Reporting CRM · Salesforce
Languages

Across markets

FrenchNative
EnglishFluent · Business
JapaneseBusiness · JLPT N2 (Jul 2026)
SpanishBusiness
Korean · ArabicBasics
Education & Certifications

Foundations

2015 — 2017
Master’s in International Management
Aix-Marseille University, France
2022
HMX Fundamentals of Genetics
Harvard Medical School (online)
View certificate ↗
2026
JLPT N2 — Japanese-Language Proficiency
Scheduled July 2026
Open to opportunities in Tokyo

Let’s build the bridge between your business and Japan.

Distribution, market entry and partnerships — across life sciences, medical devices and cosmetics.

Available for relocation to Japan.